
Email Marketing Design
With 10+ years of experience in email marketing, I have worked with clients that were just beginning their email programs to clients with millions of subscribers around the globe. In addition to designing and coding in HTML/ CSS, I have developed copy, campaign strategies, style guides, and so much more. From website pop-ups to webforms, if it lives in the email marketing space, I’ve designed it!
November 2020 - February 2022
True citrus
Through my email marketing role at a full-service ESP, I provide clients with agency-level design expertise. I have worked with True Lemon (True Citrus) and their in-house team to execute email campaigns based on the assets and content they provide. I have conceptualized and created content for automated/lifecycle messages such as Welcome, Birthday, Cart & Browse Recovery, and more. Above are some of my favorite designs I created for them.
Campaign email designs

Email Marketing for True Citrus featuring multiple brands

Email Marketing for True Citrus

Email Marketing for True Citrus

Email Marketing for True Citrus

Before (the given asset) & After of a weekly promo message
Lifecycle email designs

Birthday Message for True Citrus


Different hero banners for a Browse Recovery campaign

Refer-A-Friend campaign hero images for True Citrus
April 2021 - February 2022
Scandia Home
Scandia Home is a luxury home brand that focuses on down bedding. Through my agency role, I was their email marketing designer from April 2021 - February 2022 before their contract ended. In that short period of time I designed several major campaigns including their biggest sales of the year as well as new product launches.
PROMO Campaign email designs
Summer Sale Event 2021 full email example for Scandia Home
New product launch full promo email example for Chamonix Down Comforters for Scandia Home
Comforter email hero image for Scandia Home
Summer Sale Event 2021 email hero image for Scandia Home
Pillow sale promo email hero image for Scandia Home
Summer Sale Event 2021 hero image for Scandia Home
Holiday campaign designs




APRIL 2021 - February 2022
LOBSTER GRAM
Lobster Gram is known for their delicious lobster and seafood delivered straight to your door. I worked closely with Lobster Gram over the last year or so to develop their daily marketing program as well as creating (or revamping) lifecycle campaigns such as Churn Prevention.
Promo Campaign email designs
Various examples of hero images for the Fall Foliage Sale for Lobster Gram
Bloody mary promo email hero image for Lobster Gram
Seasonal message example for a holiday turkey promotion
Lifecycle Campaign email designs

Churn Prevention lifecycle campaign examples
Various Examples
Black Friday Sale emails for Bowie Outfitters
Cart Recovery proposal for luxury fashion brand Ralph & Russo